By Sarah Banet-Weiser,Roopali Mukherjee
Buying (RED) products--from hole T-shirts to Apple--to struggle AIDS. consuming a “Caring Cup” of espresso on the espresso Bean & Tea Leaf to help reasonable alternate. using a Toyota Prius to struggle worldwide warming. these kind of standard actions element to a critical characteristic of latest tradition: the most typical means we perform social activism is through paying for anything.
Roopali Mukherjee and Sarah Banet-Weiser have collected an exemplary staff of students to discover this new panorama via a chain of case reviews of “commodity activism.” Drawing from tv, movie, patron activist campaigns, and cultures of big name and company patronage, the essays soak up examples resembling the Dove “Real attractiveness” crusade, intercourse optimistic retail activism, ABC’s severe domestic Makeover, and Angelina Jolie as multinational megastar missionary.
Exploring the complexities embedded in modern political activism, Commodity Activism unearths the workings of energy and resistance in addition to citizenship and subjectivity within the neoliberal period. Refusing to easily place politics against consumerism, this assortment teases out the relationships among fabric cultures and political subjectivities, arguing that activism may possibly itself be becoming a branded commodity.
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Commodity Activism: Cultural Resistance in Neoliberal Times (Critical Cultural Communication) by Sarah Banet-Weiser,Roopali Mukherjee
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